Ranking on Google is an ever-changing challenge. With Google’s algorithm going through frequent updates to refine and evolve how sites rank, staying on top of SEO trends can feel like running to stand still. This means that even if you think you’re in the know about SEO dos and don’ts, you might be making some … Read more
Nearly 54% of all website traffic comes from organic search results, and the first result in Google’s SERPs receives more than one-third of that traffic. So, if you’re not optimizing your website for search engines, you’re missing out on a huge opportunity to get more visitors. However, SEO can be challenging, especially if you’re new … Read more
Offering discounts is one of the most effective ways to engage and retain email subscribers, but some brands are better than others at persuading prospects to act. How discount emails are presented has a major impact on conversions. Copy, design, and the details of the offer itself can all influence whether a recipient engages with … Read more
Marketing your small business online can seem difficult, especially if you’re on a small budget. In this article, you will discover affordable ways to market your business online, from free promotion through social media to low-cost (or even free) website creation and maintenance. These tips can help you grow your brand without breaking the bank! … Read more
In this digital world, are cover letters still required? Is it necessary in the era of digital recruiting to write something accompanying your resume? Undoubtedly, emerging high-end technology has revolutionized the way interviews are conducted and resumes are sent out. However, recent studies indicate that the value of cover letters in securing employment is unchanged. … Read more
When you think of diversity marketing, you probably think of inclusivity. According to Think With Google, diversity marketing goes beyond inclusivity. The three keys that unlock authentic diversity marketing are inclusivity, intersectionality, and accessibility. These three keys are the core principles of All In, Google’s marketing playbook for accessibility marketing. Inclusivity Inclusivity in business goes … Read more
There is no denying the fact that digital marketing is the go-to form of marketing for many modern businesses. With methods that make it easy for businesses of all sizes to adapt to, digital marketing has helped even out the playing field. Small businesses no longer have to struggle to keep up with larger businesses … Read more
As the massage therapy industry grows, there’s no better time to become a ‘masseuse’ or ‘masseur.’ A massage therapist can professionally perform massage therapy to relieve clients of pain or ailments in their soft tissues. Today, massage therapists can practice in different job roles and workplaces, with some working at health or chiropractic clinics and … Read more
Financial independence means having enough savings, investments, and liquid assets to live a chosen lifestyle without worrying about income. Understandably, it’s a life goal for many people. But as far-fetched as it may seem for some, it’s a far more feasible goal than many realize. Furthermore, it doesn’t necessarily require you to be bring in … Read more
The future of finance is looking incredibly green. ESG investing, or environmental, social, and governance investing, has come into its own in recent years as a way to improve the sustainability of financial products and companies. ESG investing has the potential to create positive social and environmental effects that can outweigh any negative impacts of … Read more