Creating a landing page is usually the first step in most digital marketing campaigns, as it is one of the most important factors in converting web traffic into leads or customers.
A well-optimized landing page will improve conversion rates and increase ROI. Additionally, landing pages can be used to track the effectiveness of online advertising campaigns. By optimizing your landing pages, you can improve your overall digital marketing results.
Below you will learn about the basics of creating landing pages plus four tips that will turn ordinary landing pages into high-converting ones.
The Basics of a Good Landing Page
Landing pages are typically standalone web pages, distinct from your main website, that are designed to capture a visitor’s attention and persuade them to take a specific action.
The primary goal of a landing page is to convert website visitors into leads.
- A lead is a person who has indicated an interest in your product or service by providing their contact information.
Landing pages are usually designed with a single conversion goal in mind and should have a clear and concise call-to-action (CTA) that encourages visitors to take the next step in your sales funnel, whether that’s subscribing to your email list, downloading a white paper, or scheduling a demo.
While creating an effective landing page can be complex and time-consuming, if you follow the four tips in the sections below, you are sure to build a landing page for your business that gets you interested and leads that have a high chance of turning into sales.
Landing Page Tip 1: Creating a Strong Offer
When you create a landing page, you want to make sure that your offer is strong. Why is this so important? There are a few key reasons:
First, if your offer isn’t strong, people aren’t going to be motivated to proceed further. They’ll just click away and find something else that they are more interested in. So it’s important to have an offer that will make people want to take action.
Second, a strong offer can help improve your conversion rate. If people are more interested in what you’re offering, they’re more likely to follow through and convert. And the higher your conversion rate is, the more successful your landing page will be overall.
Finally, a strong offer can also help increase the average order value of your customers.
- Lifetime order value is a metric that measures the total value of all orders placed by a customer throughout their relationship with a company. This number can be used to assess the health of customer relationships and compare customer groups.
- Calculating lifetime order value is relatively simple. You take the total revenue generated from all orders placed by a customer and divide it by the number of orders placed. This will give you the average order value.
Here are some general tips for creating a compelling offer for your landing page:
Keep it simple. The best offers are usually short and to the point. You want to make sure your offer can be understood quickly and easily. The last thing you want is for your potential customers to get confused or overwhelmed.
Make it relevant. Your offer should be relevant to your target audience and what they are looking for. There is no use in offering a discount on something that they would never buy. Take the time to understand your target market and what would appeal to them before creating your offer.
Create a sense of urgency. If you want people to take advantage of your offer, you need to create a sense of urgency. This can be done by including a time limit or limiting the number of available discounts.
Once you have created a compelling offer, the next step is to write compelling copy for it.
Landing Page Tip 2: Writing Compelling Copy
Your landing page will be your first and perhaps only opportunity to make a great impression that will persuade visitors to take the next step, and that’s why it’s so important to have a compelling copy on your landing page.
Compelling copy is persuasive, interesting, and relevant. It speaks to the needs of your target audience and answers their questions. It’s also important to remember that compelling copy isn’t just about the words you use but also about how you use them. The layout, design, and overall tone of your landing page all play a crucial role in how effective your copy will be.
Your landing page is one of the most important aspects of your website – it’s where you make your first impression and where you convert your visitors into customers or clients. So how do you create an enticing and compelling copy for your landing page?
Here are some general tips for creating a compelling copy:
Keep it short and sweet. Your landing page should be clear and concise, with a strong value proposition that tells the visitor what they can expect from your product or service.
Use persuasive language. Your copy should be convincing and persuade the reader to take action. Use active verbs and strong words that evoke emotion.
Focus on the benefits. What’s in it for the customer? What will they get out of using your product or service? Make sure this is clear in your copy.
Use visuals. Images can be just as important as words when it comes to creating compelling copy. Just be sure to use high-quality visuals that are relevant to your offer, or your visitors may get confused instead of attracted to what you are giving them.
- Here are 21 amazing copywriting examples
Once you have written your compelling copy, it’s time to design an effective layout.
Landing Page Tip 3: Design an Effective Layout
An effective design is key to a successful landing page. By having a well-thought-out layout, you can guide your visitors to take the desired action. A good design will also help your page stand out from the competition.
There are several elements to consider when designing a landing page. The overall look and feel should be consistent with your brand. The layout should be easy to navigate, and the call-to-action should be prominently displayed.
- There are a few factors to consider when deciding where to place your CTA on a landing page. First, think about what you want your visitors to do. The CTA should be placed near the top of the page if you want visitors to take immediate action. If you want visitors to read through your entire landing page before taking action, place the CTA at the bottom of the page.
In addition, you can use typography, whitespace, and other design elements to create a polished look.
Remember, your landing page is often the first impression you make on a potential customer, so you can make sure it counts by using the above tips.
Landing Page Tip 4: Testing and Analyzing Results
Designing an effective landing page is only part of the process. If you want to ensure the effectiveness of your design, you also need to test your landing page.
There are several different things that you should test on your landing page, including the headline, the call to action, the images, and the overall layout. By testing these elements, you can learn what works best for your audience and that your landing page is optimized for conversion.
When analyzing your landing page, look at things like how long people stay on the page, what percentage of visitors click through to other pages on your site, and what conversion rates you’re getting. This data will help you understand what’s working well and what needs to be improved.
Also, before launching your landing page, put it through some tests to confirm that it’s working properly.
For instance:
- Make sure that all the links on your page are working. Test each link by clicking on it to see if it takes you to the correct destination.
- Check the forms (email capture forms) on your page to make sure they’re functioning correctly. Submit the form with different values to see if it processes properly.
- Take a look at the overall design of your page and make sure everything looks as it should. Check for any broken images or typos that could turn visitors away from your site.
By following these tips, you can be sure that your landing page is ready for launch!
Examples of a great Landing Page
In case you want some inspiration, consider the following examples of great landing pages.
Conclusion: Optimizing Your Landing Page
If you want to optimize your landing page for conversions, there are a few key things to keep in mind.
First, create an offer that your target market is going to like. Second, write compelling copy that includes a strong headline and a clear call to action that will grab attention and make people want to stay on your page. Third, design an effective layout, including images and testimonials, to add credibility and trustworthiness to your page. Finally, test and analyze your landing page to ensure that it is working as it should and to uncover what is working and what can be improved upon. To sum up, you might want to know how to amass your first or next 1000 email subscribers.