Estimates show over 12 million online stores worldwide, saturating the e-commerce market. That’s a massive competition, to say the least.
To remain competitive, e-commerce businesses must stand out from the pack. One way to do that is by ranking higher on search engine results pages (SERPs). The closer your store is to the top of the first page, the more visitors you can expect.
One of the most effective methods for improving your e-commerce store’s SEO is by building more backlinks to your product pages. But how do you accomplish that? Let’s find out.
How to Determine a Link’s Value?
First, you need to understand how search engines like Google determine the value of a link. Here are some elements that play a role here:
- Authority: External links from high-authority websites hold more weight. For instance, if you run a tech store, a link from top tech blogs, such as CNET, Engadget, or TechRadar, will be more valuable than one from a small niche site. If you want to check the authority of a website, use the Website Authority Checker tool.
- Uniqueness: Backlinks from unique domains tend to be more important than links from domains where you have previously built links. That’s because Google sees each domain as a separate entity.
- Anchor Text: If a link’s anchor text (the clickable text) is relevant to your store, it will carry more value. For example, an anchor text like “portable phone charger” would be more useful for an online store selling phone accessories than “click here.”
5 Ways to Build More Backlinks for Your Product Pages
Remember, the goal is to get high-quality backlinks from websites with high domain authority. With that in mind, here are five ways you can start building more backlinks to your store.
1. Get Reviews for Your Products
A popular way to get backlinks to your product pages is to reach out to bloggers in your niche and ask them to write a review of your products.
If you have products that are popular with bloggers or influencers, this can be an excellent way to get backlinks and build some buzz around your products.
Suppose you have an online makeup store. You can reach out to beauty bloggers and ask them to write a review of your products.
The key is to find bloggers who are relevant to your niche and have a large audience. Once you’ve found some potential bloggers, contact them and see if they’re interested in writing a review in return for free products.
2. Get a Manufacturer’s Link
If you sell another brand’s products on your e-commerce store, you can request the manufacturer to link to your store on their website.
Most manufacturers have a directory of retailers or partners on their websites. For example, Beardbrand has a list of online retailers with their website links on its site.
Likewise, you can also request the manufacturer for a link if you’re an authorized reseller of their products.
3. Create Share-Worthy Content
No matter which product you’re selling, you need to have a blog where you publish high-quality, share-worthy content. It will attract backlinks and help you rank higher on SERPs, drive organic traffic, and boost sales.
To make your blog posts more linkable, focus on creating in-depth, data-driven, and well-researched content. For instance, if you have an apparel store, you can write blog posts like “How to style a denim jacket” or “5 ways to wear a white T-shirt.”
Then, link your blog posts to your product pages. That way, you can drive traffic to your store and increase the chances of conversion.
4. Write Guest Posts
Another foolproof way to get a relevant and unique link to your product pages is to write guest posts on popular blogs in your niche.
For example, if you operate a pet store, you can write a guest post on a pet blog with a link to your store.
When pitching guest post ideas, make sure you’re offering something valuable and relevant to the blog’s audience. Once your guest post is published, promote it on social media to drive traffic and increase its reach.
Keep the following tips in mind when pitching a guest post:
- Let the blog owner know that you’ll be linking to your store in the post.
- Offer to write a post that would be genuinely useful for the blog’s audience. You may present three to five post ideas.
- Show them some samples of the content you’ve previously written.
It’s best to keep your email concise and to the point.
5. Get in Publications
Online publications are some of the most high-authority websites you can get links from. Getting featured in an online publication gives your store an instant boost in credibility.
Let’s take an example of this NYMag’s guide to winter makeup. The piece reviews and links to multiple makeup products that are good for winter skin.
Since the publication has a high readership and is considered an expert in the field, getting a link from this guide can help improve the linked stores’ SEO.
However, getting featured in online publications isn’t easy. You need to have an interesting story to tell and reach out to the right people.
Here are a few ideas on how you can get featured in online publications:
- Start with smaller publications in your niche and work your way up.
- Identify the journalists who cover stories related to your business.
- Pitch them a story that they would be interested in.
- You can also try HARO (Help a Reporter Out) to get featured in publications. It’s a platform where journalists and bloggers post queries related to their stories, and anyone can respond to them.
Conclusion
To wrap up, getting links to your product pages is essential for improving your SEO and increasing organic traffic. You can build backlinks to your product pages by creating share-worthy content, writing guest posts, and getting featured in online publications.
While it may take some effort to get links from high-authority websites, it’s well worth it in the long run. The more links you have pointing to your product pages, the higher your rank on SERPs and the more organic traffic you generate.