While big search engines like Google take into consideration hundreds of factors when it comes to ranking websites in search results, backlinks have become increasingly important in recent years. From improving credibility to increasing website traffic, backlinks are powerful resources that every website owner needs to know about. Read on to learn six reasons every website needs backlinks.
#1: They are Seen as Votes of Confidence
Backlinks are links from other websites pointing to yours. Websites may choose to link to another site for a number of reasons, whether it be because they recommend another company’s products, find another website’s information helpful, or because they see another website as a good resource. Either way, when one website chooses to link to another, it’s because they have trust in the other site.
Search engines and humans alike understand this, and that is why backlinks are seen as votes of confidence. A website with backlinks from high-authority websites is more likely to be reliable than a website with no backlinks. As such, website owners should make an effort to build backlinks from authoritative websites as search engines will take this into consideration when ranking their website in search results, and humans will be more likely to trust your website if they see that it was recommended by another trustworthy website.
#2: They Help with SEO
SEO (search engine optimization) is a complicated process that involves dozens of techniques. However, there is no denying that backlinks are one of the current most important aspects of optimizing your website for search engines.
Backlinks contribute to your SEO efforts in many ways. For one, they boost your rankings in search results meaning your website is shown to a larger audience. In addition to this, backlinks will help you surpass your competitors and steer traffic your way instead of on competitor websites leaving you with more business.
#3: They Increase Website Traffic
Website traffic is the key to both online and in-person sales. A website that has few to no visitors is less likely to make a sale than a website with consistent traffic.
In fact, in today’s world, most people will want to see a company’s website before making any purchases from them. As such, it’s important that you get potential clients on your website and sell them on your products and/or services.
One great way to increase your website’s organic traffic is by building backlinks. These links are a great way to lead traffic from other websites to yours. Think about it: if you are reading an article and the article has a hyperlink to relevant content, you will be inclined to click that link and see what the other website has to offer. This is why backlinks are essential when it comes to getting more traffic to your site.
#4: They Increase Brand Awareness
Companies are always looking to increase their brand awareness and get their name out there. This is particularly true for new and small businesses that may not currently have the following they wish they had.
Chances are that if you stick to your own website, people will not be able to learn about your company or even know you exist! On the other hand, when a website with regular readers promotes your site through backlinks, people will hear your company’s name and possibly look into what products or services you offer. This way, you get your brand’s name out there and people will be more likely to think of you when they are on the market for products or services you offer.
#5: They Help Build Relationships
Besides bringing in new traffic and boosting your rankings, building backlinks from other websites helps you establish new relationships with the owners of those websites.
At first glance, it may not be clear why this is important. However, by connecting with others in your industry, you are able to collaborate on future projects, get sponsorships and help each other out. In fact, many related businesses will team up in their marketing efforts and promote each other, creating an agreement that is mutually beneficial.
#6: They Offer a great ROI
As a business owner, you know that having a strong ROI (return on investment) is important. Otherwise, your company could be wasting money on efforts that won’t benefit you down the road!
Thankfully, backlinks are one of the most cost-efficient marketing methods since they are fairly affordable. Most backlinks will cost between $50 and $500 dollars, although you can expect to pay upwards of this for backlinks from more established websites. Either way, despite the initial investment, these links continue benefiting you for months and in some cases, even years. That is why many business owners have been putting a particular focus on building backlinks in recent years as it offers such a great ROI.
Final Thoughts
If you want any chance at competing with your competitors, backlinks are a must for any website. From boosting your search engine rankings to increasing your brand awareness, these links have so much to offer, and overlooking them could be a critical mistake for your business. So what are you waiting for? Invest in high-quality backlinks today!
Read also: These Are the 5 Biggest SEO Mistakes You’re Probably Making.