Email click-through rates (CTRs) are a critical metric for email marketers. If your CTR is low, your emails are not resonating with your audience, and you may be missing out on potential customers. Luckily, there are many things you can do to improve your CTR. This article will discuss 13 of the most effective ways … Read more
Marketing is a necessary aspect of any business. A great product or service is not enough in a competitive marketplace. You have to tell people about it. And this is where marketing comes in. The problem for many small businesses is that they don’t have enough money to do everything they want with their limited … Read more
Ranking on Google is an ever-changing challenge. With Google’s algorithm going through frequent updates to refine and evolve how sites rank, staying on top of SEO trends can feel like running to stand still. This means that even if you think you’re in the know about SEO dos and don’ts, you might be making some … Read more
Nearly 54% of all website traffic comes from organic search results, and the first result in Google’s SERPs receives more than one-third of that traffic. So, if you’re not optimizing your website for search engines, you’re missing out on a huge opportunity to get more visitors. However, SEO can be challenging, especially if you’re new … Read more
Offering discounts is one of the most effective ways to engage and retain email subscribers, but some brands are better than others at persuading prospects to act. How discount emails are presented has a major impact on conversions. Copy, design, and the details of the offer itself can all influence whether a recipient engages with … Read more
When you think of diversity marketing, you probably think of inclusivity. According to Think With Google, diversity marketing goes beyond inclusivity. The three keys that unlock authentic diversity marketing are inclusivity, intersectionality, and accessibility. These three keys are the core principles of All In, Google’s marketing playbook for accessibility marketing. Inclusivity Inclusivity in business goes … Read more
There is no denying the fact that digital marketing is the go-to form of marketing for many modern businesses. With methods that make it easy for businesses of all sizes to adapt to, digital marketing has helped even out the playing field. Small businesses no longer have to struggle to keep up with larger businesses … Read more
Content marketing is a crucial element to master in today’s online world. And with so much competition for users’ attention, it’s important to utilize strategies to make your content stand out from the crowd. But the mistake many new bloggers and content marketers make is that they overthink the content creation process. And in the … Read more
Content marketing is one of the most effective ways to dominate your competition. By creating compelling content relevant to your audience, you can attract new customers and drive traffic to your website. How Content Marketing can Help you Dominate Your Competition Content marketing is the practice of creating and publishing valuable, informative, and engaging content … Read more
Having a large email list is great, but it’s worthless if 90 percent of your subscribers stop opening and reading your emails. Unfortunately, many businesses still focus too much on growing their list and fail to prioritize the needs of their current subscribers. While subscriber churn rate isn’t a typical email metric, it’s something that … Read more