Creating a landing page is usually the first step in most digital marketing campaigns, as it is one of the most important factors in converting web traffic into leads or customers. A well-optimized landing page will improve conversion rates and increase ROI. Additionally, landing pages can be used to track the effectiveness of online advertising … Read more
Building your email marketing list organically from scratch is the surest way to get high-quality email subscribers who will eventually convert into long-term customers. But because this process takes a lot of time and effort, many marketers opt to purchase email lists instead. While this may seem like a quicker and easier way to get … Read more
If you’re not using email marketing, you’re missing out. The most effective way to connect with customers and build relationships is through email. Here are 16 actionable tips to help your email marketing campaign succeed. 1 – Use a Real Person’s Name in the Sender Field Email marketers are always looking for ways to increase … Read more
Instagram Stories are a great way to share your day-to-day life with your followers, but they can also be a great way to promote your brand or business. However, with over 2 billion active users, competition is stiff. So, how can you make sure your Stories stand out and get the views and engagement they … Read more
Whether you’re running a small business, joining the creator economy, or starting a side hustle, a growing email list is an invaluable tool. But while having a direct line to your customers is sure to make your life much easier, getting them to sign up to receive your emails can be tricky. People today are … Read more
You may know Pinterest as the place where people go to source home decor ideas and recipes, but there’s a lot more to the site than you realize. The platform is a fantastic source for nearly every form of visually-based content you could ever want to discover. These visual elements provide ample marketing opportunities for … Read more
While it’s no secret that finding your target audience is the first step in marketing your product or service, many companies struggle to find their customers. In fact, half the marketing campaigns don’t even reach their target audiences. Thus, a brand must know who it is preparing a marketing strategy for. What does that group want? … Read more
Estimates show over 12 million online stores worldwide, saturating the e-commerce market. That’s a massive competition, to say the least. To remain competitive, e-commerce businesses must stand out from the pack. One way to do that is by ranking higher on search engine results pages (SERPs). The closer your store is to the top of … Read more
Content creation is a marketing cornerstone for B2Bs, B2Cs, and personal brands. It does not matter what niche and industry they are in or the channel they use. According to a recent marketing statistics from Smart Insight, 68% of your potential customers use a search engine (especially Google) before purchasing a product. And 42.7% of … Read more
While big search engines like Google take into consideration hundreds of factors when it comes to ranking websites in search results, backlinks have become increasingly important in recent years. From improving credibility to increasing website traffic, backlinks are powerful resources that every website owner needs to know about. Read on to learn six reasons every … Read more